The Good Food CFO podcast

The Good Food CFO

Join Food Industry Finance Expert Sarah Delevan as she breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business on your own terms through conversations with founders and industry experts. thegoodfoodcfo.substack.com

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The Good Food CFO podcast

Episodes (171)

Mar 31st Thrive Market vs. KeHe: Who Really Gives Better Margin?
Dec 22, 2025 Angel Investor Katie Dunn: Warm Intros, Thesis Fit, and Financial Models That Get Investors to Say Yes
Dec 8, 2025 BABOYOT with Daniel Goetz of Good Pop: Putting Profit First, Going Deep Not Wide, and How Mission Keeps You Going

The Good Food CFO podcast

Mar 31, 2026
26½ minutes
23 MB

This is a free preview of a paid episode. To hear more, visit thegoodfoodcfo.substack.com Thrive Market has built a loyal following of health-conscious consumers who are actively looking for better-for-you brands.For good food founders, it’s a direct line to your target audience. And the conventional wisdom has always been that selling direct to retail, cutting out the distributor, means better margins and more money staying in your business. But the Thrive Market relationship isn’t as cut and dry as we assumed, and as Sarah uncovered many founders don’t realize the fi...

The Good Food CFO podcast

Thrive Market vs. KeHe: Who Really Gives Better Margin?

The Good Food CFO

00:00 -25:39