A Change of Brand

Blake Howard

A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.

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A Change of Brand

Episodes (68)

Dec 9, 2025 Inside the Studio: Matchstic
Nov 4, 2025 Inside the Studio: Motto
Oct 7, 2025 Inside the Studio: Smith & Diction

A Change of Brand

Dec 9, 2025
45¼ minutes
31 MB

We wrap up our "Inside the Studio" mini-series and pull back the curtain on Matchstic, a US-based brand consultancy with 20+ years of experience. We sit down with Creative Director Brit Blankenship and Messaging Director Cameron Lebrechet to explore what makes an ideal client, the mantras they find themselves repeating throughout the branding process, and how AI is—or isn’t—shaping their work. To see more of their work, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Created by Matchstic (matchstic.com / @matchstic), hosted by Blake Howard (@blakehoward), edited and scored by ATAM Audio

A Change of Brand

Inside the Studio: Matchstic

Blake Howard

00:00 -45:14