Confessions of an SEO®

Carolyn Holzman

When I started marketing my own media publishing company, I discovered my true passion - SEO. SEO stands for "search engine optimization" and it's how websites and other digital properties are set up and presented to search engines like Google, Bing, Yahoo, Youtube and more - so that customers who do not KNOW a business or service by name, and when looking for a solution to the problem seemingly "stumble" across the perfect fit for them. My story starts at the point when I decided to offer the same energy and effort to help other businesses who I thought were...

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Confessions of an SEO®

Episodes (250)

Yesterday Parsing The Parsing of HTML - Response to SOTR (#105) - Season 6, Ep, 14
Mar 31st The Next Evolution of Indexing - Season 6, Episode 13
Mar 24th How To Make Your Content A Magnet for AI Citation - Season 6, Ep 12

Confessions of an SEO®

Apr 7, 2026
15½ minutes
27 MB

This week's episode is in response to a Search Off The Record, Episode #105. In it, Martin and Gary unpack how HTML parsing really works, why the HTML standard is so lenient and then...the wheels came off the wagon for me! I consider this a friendly rebuttal to their claim that BECAUSE the html standard is so forgiving - nothing says that you can't make all the headers H1s on your article. The browser will figure it out. [cough]B***s**t Not and get recommended in Gemini, Claude, ChatGPT or other...

Confessions of an SEO®

Parsing The Parsing of HTML - Response to SOTR (#105) - Season 6, Ep, 14

Carolyn Holzman

00:00 -14:32