Modern Multifamily

Mike Wolber

Modern Multifamily is an interview-style podcast where we talk with leaders across the Multifamily industry about ways we can keep moving it forward. Topics include and are not limited to: technology, innovation, proptech, and improving renter experiences with a focus on positive impacts on both industry operators and suppliers.

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Modern Multifamily

Episodes (107)

Tue Oct 6th Grotto AI on leasing as sales, asking twice and 9-day ramp-ups
Sep 29th Exhaustion from 40 logins and AI: Results from a 20for20 white paper
Sep 22nd Stitched Marketing on going solo, slow PMCs and the top 50 trap

Modern Multifamily

Oct 6, 2026
31 minutes
70 MB

Summary Nick Deveau, Co-Founder and CEO of Grotto AI, joins Modern Multifamily fresh off Blueprint in Las Vegas. Host Mike Wolber, Chief Sales Officer at Apartment List, digs into Nick's path from a decade of vertical AI in hiring and healthcare to multifamily, why every operator he asked named vacancy loss as the industry's biggest problem, and how Grotto went from real-time call guidance for Weidner Apartment Homes' contact center to coaching the in-person tour. The conversation then turns to leasing as sales: demand versus conversion, "Gong for leasing" and why active coaching beats scoring, the...

Modern Multifamily

Grotto AI on leasing as sales, asking twice and 9-day ramp-ups

Mike Wolber

00:00 -30:46