IAB Europe podcasts

IAB Europe

From Digital Dawn to Programmatic Perspectives, Retail Media Essentials and Policy Matters, our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together. Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future of our industry, this is your go-to place for all of our podcast series in one spot.

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IAB Europe podcasts

Episodes (79)

Nov 19, 2025 Onsite + Offsite, One Brain
Nov 14, 2025 Unlocking the In-Store Retail Media Ecosystem & Driving Incremental Revenue
Nov 13, 2025 Building an Off-Site Retail Media Strategy That Works

IAB Europe podcasts

Nov 19, 2025
12¾ minutes
8 MB

In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan, VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is moving toward a unified approach to onsite and offsite retail media, and what it takes to get there. They break down the strengths of each channel, the benefits unlocked when they work together, and integrated strategies driving better scale, engagement, and conversion.

IAB Europe podcasts

Onsite + Offsite, One Brain

IAB Europe

00:00 -11:54