Can Marketing Save the Planet?

canmarketingsavetheplanet

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of gro...

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Can Marketing Save the Planet?

Episodes (100)

Today Episode 119: The Power of Circular Giving, with Cathy Benwell, Co-Founder of ‘A Good Thing’
Mar 12th Episode 118: ‘From problem-focused narratives to solution-oriented storytelling that triggers belief’with Matt Golding, Director at Antidote
Feb 27th Episode 117: ‘The Green Web - Why purpose-led websites are falling short and, how to fix it’ with Suzie Mills and Tim Brann, Co-Founders Oxygen Communications

Can Marketing Save the Planet?

Apr 2, 2026
37 minutes
34 MB

In this episode of Can Marketing Save the Planet, we are joined by Cathy Benwell, Co-Founder of CIC, A Good Thing. A Good Thing is a brilliant platform with a beautifully simple, yet truly impactful exchange idea, connecting businesses that have surplus items to local charities that gratefully receive items they need. Like many impact focused ventures, Cathy and her husband founded A Good Thing over a dinner table conversation about a cupboard full of nearly new laptops doing nothing. Cathy was working for a charity called Home Start and her colleagues were battling daily...

Can Marketing Save the Planet?

Episode 119: The Power of Circular Giving, with Cathy Benwell, Co-Founder of ‘A Good Thing’

canmarketingsavetheplanet

00:00 -37:08