Making Sense of Martech

Jacqueline Freedman

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.

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Making Sense of Martech

Episodes (101)

Apr 22nd Hello {{firstname}}, Meet The Execution Gap Killing Personalization
Apr 15th AI Theater to Trojan Horse: Surviving the AI Adoption Pressure Cooker
Apr 8th Bad Data, Dark Data, & Why Your North Star Keeps Moving

Making Sense of Martech

Apr 22, 2026
29¼ minutes
40 MB

"The goal is not to personalize everything. You need to personalize what matters so that you can prioritize it internally in order to execute it well." - Jacqueline Scaling personalization in marketing technology remains one of the most persistent and painful challenges in the Martech landscape, and the data makes that brutally clear. Nearly 75% of buyers expect companies to understand how and when they want personalized interactions, yet 53% of companies admit they don't know when personalization is actually valuable. Only 12% of brands qualify as true leaders in this space. In the sixth and final episode of their...

Making Sense of Martech

Hello {{firstname}}, Meet The Execution Gap Killing Personalization

Jacqueline Freedman

00:00 -29:23