Down & Digi by KeyMedia Solutions

Korena Keys

Welcome to Down & Digi! In this podcast series, we dive into all things digital advertising and how they impact your business. Produced by KeyMedia Solutions and Hosted by CEO Korena Keys, she will be bringing you weekly episodes that focus on a specific topic of digital advertising. Each episode will break down the topic, explain why it is so important to you and your business, and the impact it has on your growth. To keep these bite-sized episodes ready to listen, make sure to subscribe! If you have a question that would like answered, reach out to us.

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Down & Digi by KeyMedia Solutions

Episodes (38)

Dec 3, 2021 Episode 38 - Connected TV Gives You More Control
Nov 12, 2021 Episode 37 - Start Collecting 1st Party Data
Nov 5, 2021 Episode 36 - 3rd Party Data is Dying

Down & Digi by KeyMedia Solutions

Dec 3, 2021
11 minutes
10 MB

In this week's episode, Korena sits down with one of our digital specialists to discuss the difference between OTT and CTV. During their conversation, Luke explains that CTV gives marketers more control when it comes to placing their ads. It also gives you more in-depth reporting. Although OTT can be a powerful tool, it is not hitting all of the TV watchers out there. We know that 2 million people cut the cord in 2019 and even more in 2020. This has allowed CTV audiences to grow and give marketers more opportunities to reach the right people. If you...

Down & Digi by KeyMedia Solutions

Episode 38 - Connected TV Gives You More Control

Korena Keys

00:00 -10:46