No Hacks with Slobodan Manić

Slobodan "Sani" Manić

No Hacks is a weekly podcast and YouTube show, hosted by Slobodan "Sani" Manić, on how AI is changing the way people search, choose and buy online.AI is changing the way people use the internet, and nobody asked us if we wanted it changed. People ask AI instead of searching, let it read the page for them, and more and more, let it choose and buy. So every week I look at one of those changes: an AI that signs into websites with your saved passwords, three AI models that picked three different products for the same shopping request, a...

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No Hacks with Slobodan Manić

Episodes (235)

Oct 31st 235: Your Website Is Your Source Of Truth, Not Your Traffic Source with Amanda Natividad, Co-Author of Zero Click Marketing
Oct 2nd 234: OpenAI's Dots Are Cute. What They Do With Your Data Is Not.
Sep 26th 233: Muse Is Why Meta Has No Business Building The Agentic Web

No Hacks with Slobodan Manić

Oct 31, 2026
30 minutes
21 MB

I talked to Amanda Natividad, the person who named zero-click marketing, the week her book with Rand Fishkin came out, and wanted to ask one question: if nobody clicks any more, what is my website for? Her answer is that it matters more than ever, and in a different way(s). It is your source of truth, the record everything else points to. Along the way she buys clothes from a brand ChatGPT picked, signs up for a tool whose homepage she never saw, and explains why a how-did-you-hear-about-us survey credited TV chefs who never mentioned the brand. <...

No Hacks with Slobodan Manić

235: Your Website Is Your Source Of Truth, Not Your Traffic Source with Amanda Natividad, Co-Author of Zero Click Marketing

Slobodan "Sani" Manić

00:00 -30:00