The Unschool by Andi Alleman

Andi Alleman

Brand + Culture for Founders and Creatives. The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about. Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business. Most episodes are solo—part analysis, part perspective shift and part masterclass, part...

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The Unschool by Andi Alleman

Episodes (211)

Jun 7th The season of shooting our shot & the play by play of the first 120 days of launching a beauty brand.
Jan 17th Is 2026 the new 2016? Can sincerity make a come back? And what this means for cult brands.
Nov 20, 2025 The Shonda Structure: How to Create Bingeable Content Using Open Loops

The Unschool by Andi Alleman

Jun 7, 2026
27¼ minutes
37 MB

Andi's back for season 6, starting where the work for Casa Noon begins. She's reflecting back from February through June, everything she's been doing to start from zero while running Oui, We Studio, and figuring out what it's actually going to take to build something so high stakes. This is the backstory, the behind-the-scenes, what's working and what she'd do differently. Take a look all the way behind the curtain this season. Links: Oui, We Content Studio Cult Brand Blueprint Accelerator Casa Noon Sabbatical Serum Shop My — Casa Noon Casa Noon Community — TYB

The Unschool by Andi Alleman

The season of shooting our shot & the play by play of the first 120 days of launching a beauty brand.

Andi Alleman

00:00 -27:15