Fuse - The PR, Marketing and Communications Podcast

PRCA

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRCAfuse

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "Fuse - The PR, Marketing and Communications Podcast" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

Fuse - The PR, Marketing and Communications Podcast

Episodes (82)

Feb 24th Brand Storytelling with Cultural Credibility: Insights from Gerald Sagoe
Feb 10th Six Plays for Winning in 2026: Strategy, AI & Compliance for Agencies and Brands
Jan 27th Youngest CEO in UK PR: Heather Blundell on Breakthrough Moments

Fuse - The PR, Marketing and Communications Podcast

Feb 24, 2026
27¼ minutes
37 MB

How can brands show up in culture without looking like they’re “dad dancing” their way through TikTok trends? In this episode of the PRCA Fuse Podcast, we’re joined by Gerald Sagoe – writer, director, producer and creative director – who specialises in content rooted in cultural authenticity. Gerald has worked with high-profile names including Anthony Joshua, Lethal Bizzle, the Mayor of London, and Sky, and has created campaigns across markets from West Africa to Dubai. Together, we unpack: What cultural authenticity really means in brand storytelling...

Fuse - The PR, Marketing and Communications Podcast

Brand Storytelling with Cultural Credibility: Insights from Gerald Sagoe

PRCA

00:00 -27:14