Quality during Design

Dianna Deeney

Quality during Design is the podcast for engineers and product developers navigating the messy front end of product development. Each episode gives you practical quality and reliability tools you can use during the design phase — so your team catches problems early, avoids costly rework, and ships products people can depend on.You'll hear solo episodes on early-stage clarity, risk-based decision-making, and quality thinking, along with conversations with cross-functional experts in the series A Chat with Cross-Functional Experts.If you want to design products people love for less time, less cost, and a whole lot fewer headaches — this is your place.Host...

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Quality during Design

Episodes (192)

Mar 26th Shannon Cummings on Why Marketing Should Be in the Room Before the First Prototype (A Chat with Cross-Functional Experts)
Mar 12th Stop Being a Witness to Decisions That You Should be Helping to Shape
Feb 26th Karli Auble THRIVEs: Positive Psychology Meets Engineering Rigor (A Chat with Cross-Functional Experts)

Quality during Design

Mar 26, 2026
36 minutes
25 MB

Your team keeps building the wrong thing, despite great effort. What if the problem isn’t execution. It’s the fog you’re navigating in? We speak with Shannon Cummings, a seasoned product and marketing strategist who’s spent his career bridging the gap between Marketing, Product, and Engineering. He’s launched life-changing medical devices, cut development time in half, and done it all by bringing marketing into the room before the first prototype. In this episode: • Why product development fails when marketing is an afterthought • How early customer insight—not pro...

Quality during Design

Shannon Cummings on Why Marketing Should Be in the Room Before the First Prototype (A Chat with Cross-Functional Experts)

Dianna Deeney

00:00 -36:05