Earth Matters Live

We Are Path

We are Path an award-winning, independent design agency. Throughout 2020 we charted a path through the daunting, complex and highly charged topic that is sustainability. Each month delving into a new subject – from single-use to circular, people power to plastic pollution, biomimicry to biomaterials – always with the aim of uncovering challenges and opportunities for brands, for consumers, for societies and for the planet. In 2021 we revisit our twelve sustainability topics with fresh eyes, ideas, and insights. With a new podcast series that is all about having conversations and sharing ideas about sustainability with consumers, activists, brands, designers, influencers and experts.

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Earth Matters Live

Episodes (8)

Sep 15, 2021 Mind, body and sustainability with Craig Hutchison
Jul 28, 2021 A Multinational Strategy for Sustainability with Richard Walzer
Jul 7, 2021 The Luxury of Sustainability with Lara Morgan

Earth Matters Live

Sep 15, 2021
24 minutes
22 MB

For Episode 5 of Earth Matters Live we spoke to Craig – Co-Founder of Mindful Brands, home to a number of premium non-alcoholic drinks brands. Craig tells us about switching from a corporate drinks company to starting a No-Low brand with a mindfully sustainable focus. He argues that mindful brands need to understand their Carbon Footprint, and that countries and established brands should address their Carbon Debt as well as Carbon Neutrality. Craig also highlights the importance of sharing information with suppliers, competitors and consumers to drive sustainability in the category, and talks about experimenting with glass reduction, biodegradable shrink wrap and lo...

Earth Matters Live

Mind, body and sustainability with Craig Hutchison

We Are Path

00:00 -23:42