CMO Convo

CMO Alliance

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

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CMO Convo

Episodes (70)

May 20th Language as a growth strategy, with Jason Hemingway and Michal Lasman
May 12th Angeley Mullins | Marketing: the real revenue driver | CMO Convo
Apr 8th Data-driven marketing strategies and how to build customer ecosystems, with Yana Sirenko

CMO Convo

May 20, 2026
33½ minutes
46 MB

In this episode of CMO Convo, host Michal Lasman sits down with Jason Hemingway, Chief Marketing Officer at Phrase, to explore what it really means to build a global brand in 2026 and beyond. In this episode: -Why "design for global from day one" should be every marketer's mindset -How language becomes a creative multiplier, not a logistical burden -The role of AI and agentic systems in scaling culturally fluent content

CMO Convo

Language as a growth strategy, with Jason Hemingway and Michal Lasman

CMO Alliance

00:00 -33:28