The Sales History Podcast

Todd Caponi

Welcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Professional keynote speaker designation, is a go-to-market sales trainer, and a sales nerd, Todd Caponi.

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The Sales History Podcast

Episodes (59)

Yesterday The 1908 Broadway Play That Put Sales on Trial
Thu Jul 16th The Great Sales Irony of Prohibition
Dec 18, 2025 The Salesman Who Lacked Courage - A Negotiating Story from 1907

The Sales History Podcast

Jul 30, 2026
23 minutes
16 MB

Send us Fan Mail In 1908, Broadway audiences packed theaters to see The Traveling Salesman, a comedy built on something really familiar - the fact that nobody trusted salespeople. In this episode, I take you through the play, exploring how the sales profession went from untrusted to trusted and back again, and what this old play can teach us about buyer skepticism, transparency, and reputation. For more, check out: @saleshistorian on Instagram - quotes, pics & comics from the past (and can also be found @saleshistorian on X, too) Four Levers...

The Sales History Podcast

The 1908 Broadway Play That Put Sales on Trial

Todd Caponi

00:00 -22:49