How to Win podcast with Peep Laja

Peep Laja

Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "How to Win podcast with Peep Laja" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

How to Win podcast with Peep Laja

Episodes (89)

May 19, 2025 Dark Social
Jun 17, 2024 Speed's Advantage
May 27, 2024 Nail and Scale

How to Win podcast with Peep Laja

May 19, 2025
21½ minutes
30 MB

In this episode, Peep Laja is joined by Kathleen Booth and Dave Gerhardt to unpack the real buying behavior behind B2B SaaS in 2025. They break down the power of dark social, peer communities, and brand storytelling in an era where Google is no longer the first stop. Learn how to win trust, get talked about, and drive growth—without a single paid ad. Chapters: [00:00:00] Buyers No Longer Start on Google [00:01:00] Dark Social Isn’t New [00:02:00] Community Beats Search [00:03:00] Trust Comes From Peers [00:04:00] Why “Dark Social” Caught On [00:05:30] How Real Word-of...

How to Win podcast with Peep Laja

Dark Social

Peep Laja

00:00 -21:27