CX Today

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News and Insights for Today, and Tomorrow CX Today reports on the latest customer experience technology news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work. Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team. Subscribe to our weekly newsletter.If you're se...

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CX Today

Episodes (556)

Yesterday Has Salesforce Bought Its Missing Engagement Engine?
Monday Is Contact Center AI Making Customer Service Worse?
Fri Oct 16th Why Customer Engagement Is Still Too Slow to Be Personal

CX Today

Oct 21, 2026
15 minutes
10 MB

Constellation Research’s Liz Miller explains why Salesforce’s $5.66B Braze deal is about the execution layer behind data, AI, content, and customer engagement. Salesforce has agreed to acquire Braze for $5.66B. The deal adds Braze’s real-time, cross-channel customer engagement and decisioning capabilities to Salesforce’s growing stack of CRM, data, AI, and content tools. But, according to Liz Miller, VP and Principal Analyst at Constellation Research, this is about more than another acquisition. Salesforce has spent years building out Customer 360, Data 360, Agentforce, and, more recently, Contentful. The missing piece was how brands actu...

CX Today

Has Salesforce Bought Its Missing Engagement Engine?

CXToday.com

00:00 -15:08