The Big Impression

The Current

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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The Big Impression

Episodes (143)

Apr 29th Oura’s Doug Sweeny on turning data into daily wellness
Apr 22nd Land O’Lakes’ Heather Malenshek on reshaping rural America’s story
Apr 15th Stanley Steemer’s Andrew Schneider on owning the spring clean

The Big Impression

Apr 29, 2026
30¾ minutes
26 MB

Oura may be best known for its sleek smart ring, but its bigger ambition is changing how people think about health. In this episode of The Big Impression, CMO Doug Sweeny joins hosts Damian Fowler and Ilyse Liffreing to unpack how a wearable brand is translating complex data into something people actually use and act on. The timing is global. As the official wearable of the Winter Olympics, Oura stepped into one of the world’s biggest stages. But instead of leaning into peak performance alone, the brand took a different angle: focusing on everyday habits like sl...

The Big Impression

Oura’s Doug Sweeny on turning data into daily wellness

The Current

00:00 -28:56