The Measuring what Matters Podcast

Marshal McCallum

Anyone who has attempted to bake a cake will tell you the importance of accurate measurement. A small error in measurement can spell disaster for hours of work. Imagine for a moment, what it would be like if the way we measured ingredients was not standardized? Even worse, what if we couldn’t even agree on what we were actually trying to make in the first place? This has been the state of wellbeing metrics over the last century, and although excellent projects have been implemented, all too often they are dismissed before their impact can be felt. Currently, wellbeing & pr...

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