The Marketing Meeting with Itir Eraslan

Itir Eraslan

The Marketing Meeting podcast combines interviews with marketing and business experts, together with the latest news, tools and strategies to improve your marketing knowledge.

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The Marketing Meeting with Itir Eraslan

Episodes (62)

Wednesday The State of the Sports Industry: Consumer, Retail, and Brand Dynamics
Feb 19th How Brands Grow With Capital-B Brand Thinking
Jan 15th Why Brand Positioning Matters More Than Ever with Clay Ostrom

The Marketing Meeting with Itir Eraslan

Mar 18, 2026
37¾ minutes
34 MB

How is the global sports industry evolving after the extraordinary growth of the pandemic years? In this episode, we look at the sportswear market through the lens of long-time retail analyst Matt Powell. We discuss how consumer behavior is shifting away from hype-driven drops toward more inclusive, consumer-led trends, and why smaller brands are finding new opportunities in today's market. Matt explains why the industry is returning to a more normal growth cycle, how pricing and inventory discipline shape brand success, and what the rise of brands like On, Hoka, and emerging running labels reveals about the...

The Marketing Meeting with Itir Eraslan

The State of the Sports Industry: Consumer, Retail, and Brand Dynamics

Itir Eraslan

00:00 -36:54