StreamTime Sports

SportsPro

A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.

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StreamTime Sports

Episodes (197)

Wed Jun 3rd Can the World Cup keep growing — Or is the model breaking?
May 28th Turning data into content: How brands are winning in sports marketing
May 22nd Inside the Deals: Bruin Capital, DAZN, & Disney’s Investment Plays

StreamTime Sports

Jun 3, 2026
51¼ minutes
47 MB

The FIFA World Cup has grown into a media powerhouse, but questions are emerging about how far that growth can continue. With expanding formats, fragmented broadcast deals, and new partnerships across YouTube and TikTok, FIFA is experimenting with how football is distributed and monetised. But increasing supply, shifting audience behaviour, and pressure on broadcasters could challenge the model. From media rights to ticketing and in-game ads, the balance between scale, revenue and fan experience is being tested. So the key question remains: is the World Cup still evolving—or starting to strain under its own ambition? K...

StreamTime Sports

Can the World Cup keep growing — Or is the model breaking?

SportsPro

00:00 -51:12