Everything Thought Leadership

I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership." "Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering...

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Episodes (54)

May 11th ETL – Spotify's Powerful Riff on Thought Leadership: with Jenny Haggard (Audio Only)
May 1st ETL – Spotify's Powerful Riff on Thought Leadership: with Jenny Haggard
Apr 7th ETL – What’s Next for Richard Murphy After Elevating Thought Leadership at ServiceNow

Everything Thought Leadership

May 11, 2026
48¼ minutes
45 MB

Why did Spotify's head of global brand strategy push for thought leadership? Jenny Haggard has been with the music streaming juggernaut for over 12 years, and since 2023, has overseen the development of research and marketing campaigns that attract advertisers to the platform. The research includes The Sound-On Era, a study on the rise of digital audio as an advertising channel, and how AI is poised to propel it. Spotify demonstrates that even streaming companies have embraced thought leadership research and marketing, and Jenny's here to show us why and how. In this episode of Everything...

Everything Thought Leadership

ETL – Spotify's Powerful Riff on Thought Leadership: with Jenny Haggard (Audio Only)

Everything Thought Leadership

00:00 -48:14