Build Up

ZGM Modern Marketing

The Homebuilder Podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more. Learn more about ZGM here: https://zgm.ca/industries/homebuilding/ Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

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Build Up

Episodes (35)

Feb 18th The New Luxury: Positioning High Performance, Sustainable Homes as Quiet Status | Build Up Episode #36
Dec 16, 2025 Building What Matters: How Amenities Are Shaping the Future of Community | Build Up Episode #35
Aug 6, 2025 Data-Driven Homes: Analytics & Digital Tools in Modern Homebuilding | Build Up Episode #34

Build Up

Feb 18, 2026
41¼ minutes
19 MB

Send us Fan Mail In this episode of Build Up, we sit down with Zane Goodwin of Goodwin Luxury Homes to unpack how high‑performance, sustainable homes have become the new quiet status symbol in homebuilding. Instead of treating "green building" as a technical hurdle or a checklist of features, we dig into how to elevate performance, durability, and building science into the language of luxury, aspiration, and long-term value. For marketers in the homebuilding space, this conversation is a masterclass in brand positioning—shifting the story from energy‑saving guilt to the prestige of owning a...

Build Up

The New Luxury: Positioning High Performance, Sustainable Homes as Quiet Status | Build Up Episode #36

ZGM Modern Marketing

00:00 -41:20