The Dave Gerhardt Show (from Exit Five)

Exit Five

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com

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The Dave Gerhardt Show (from Exit Five)

Episodes (365)

Yesterday Customer Marketing Deep Dive
Thursday How CMOs Are Deploying AI Across Marketing
Mon May 4th Build a Better B2B Growth Engine with Uzair Dada from Iron Horse

The Dave Gerhardt Show (from Exit Five)

May 11, 2026
58 minutes
132 MB

#354 | Sue (Head of Lifecycle Marketing, Monarch Money), Jonathan (VP of Marketing, Seamless.AI), and Naomi (Senior Product Marketing Manager, Customer.io) join Dan for a live Exit Five session on customer marketing. Sue breaks down how Monarch discovered that the best time to promote their referral program was during trial and the data behind a 64% lift in referral shares and half a million dollars in incremental ARR. Jonathan shares how Seamless.AI stopped treating customer engagement like a campaign and built a full 365-day behavioral program, including an AI chatbot that deflected 55% of support tickets and live trainings that...

The Dave Gerhardt Show (from Exit Five)

Customer Marketing Deep Dive

Exit Five

00:00 -57:51