So Worth It

Jackie Ellis

Growing a business, raising a family, and building a life you love -- It can feel like a lot. Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now!

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So Worth It

Episodes (155)

Feb 26th 155. The Hidden Psychology Behind Pre-Launching with Brenna McGowan
Feb 6th 154. The Cheat Code to a Thriving Business & Life
Oct 31, 2025 153. 5 Habits for Deep-Rooted Growth

So Worth It

Feb 26, 2026
44 minutes
60 MB

In this episode of So Worth It, Jackie Ellis sits down with pre-launch strategist and copywriter Brenna McGowan to talk about the part of marketing most people skip… and then wonder why their launch flopped. Brenna breaks down what a “launch” really is (hint: it’s just a timed promotion), why pre-launch is the real make-or-break phase, and how to warm up your audience for 4–8 weeks so selling feels easier (and way less gross). They dig into buyer readiness, the beliefs your audience needs before they buy, how to do research that actually works (yes—talking to r...

So Worth It

155. The Hidden Psychology Behind Pre-Launching with Brenna McGowan

Jackie Ellis

00:00 -43:42