Category First

Josh Lowman

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

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Category First

Episodes (47)

Jan 16, 2024 Workshop: How to Fix Your Positioning
Jan 2, 2024 The Gold Front Category Design Canvas
Dec 19, 2023 Live Strategy: Anna Furmanov

Category First

Jan 16, 2024
31 minutes
28 MB

Josh hosted a live workshop to help folks get their positioning back on track. Topics included: The Three Hard Positioning Problems everybody faces.The best tool to fix each one. And why everything will fall into place when you master these tools. Josh has written the positioning for over 100 companies including Uber, Qualtrics and Gainsight. And he’s the founder of Gold Front, the category design studio. Now let’s fix your positioning.

Category First

Workshop: How to Fix Your Positioning

Josh Lowman

00:00 -31:00