How I Made it in Marketing

Daniel Burstein

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval o...

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "How I Made it in Marketing" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

How I Made it in Marketing

Episodes (155)

Nov 4, 2025 IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155)
Oct 21, 2025 Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154)
Oct 7, 2025 Analytics: Even the most rigorous analysis fails without the right story (episode #153)

How I Made it in Marketing

Nov 4, 2025
39½ minutes
27 MB

Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest application, “A brand that says something is more important than saying everything perfectly.” To hear the lesson behind that st...

How I Made it in Marketing

IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155)

Daniel Burstein

00:00 -39:29