Frictionless Growth Marketing

Sonia Thompson | Inclusive Growth & Customer Experience Strategist

Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week...

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Frictionless Growth Marketing

Episodes (210)

Thursday 209. Why Most Buyer Personas Lead to an Underperforming Growth Marketing Strategy (and How to Fix Them)
Mar 26th 208. Why Most Customer Acquisition Strategies Underperform — And How to Fix Them for Brand Growth
Mar 19th 207. Is Your Brand Growth Strategy Working With Your Customers’ Brains — Or Against Them?

Frictionless Growth Marketing

Apr 2, 2026
15¼ minutes
0

Buyer personas are one of the core inputs into your growth marketing strategy — shaping your customer acquisition, creative, campaigns, and customer experience. But for many brands, those personas are incomplete. And when your buyer personas are incomplete, everything built on top of them underperforms — from your marketing campaigns to your conversion rates. If your marketing isn’t performing at the level it should — the issue may not be your channels or your tactics. It may be your personas. Friction Finder Growth Audit - https://www.frictionlessgrowthlab.com/fric...

Frictionless Growth Marketing

209. Why Most Buyer Personas Lead to an Underperforming Growth Marketing Strategy (and How to Fix Them)

Sonia Thompson | Inclusive Growth & Customer Experience Strategist

00:00 -15:11