Foodpreneur with Chelsea Ford

Chelsea Ford

Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.Learn more at www.chelseaford.com .

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Foodpreneur with Chelsea Ford

Episodes (161)

Today #161 How to Get Your Food Labelling Right and Use It to Your Advantage
Wed Apr 22nd #160 Brand Campaigns: What Are They and How You Can Create One
Wed Apr 15th #159 What Investors Want to Hear. Lessons from a CPG Investor Hub Winner.

Foodpreneur with Chelsea Ford

Apr 29, 2026
45½ minutes
31 MB

Send us Fan Mail Don't treat your label as the last thing you sort before going to print. Retail buyers assess your label before they'll taste your product. They have to. Competitors can scan your claims looking for grounds to report you. A formulation change — even a small one - or a new product launch means you need a compliant label. Every time. Bring compliance into your NPD from the start - not as a checklist, but as a strategic tool. Nutrient content claims, general level health claims, health star ratings — used together, they let you...

Foodpreneur with Chelsea Ford

#161 How to Get Your Food Labelling Right and Use It to Your Advantage

Chelsea Ford

00:00 -45:27