The Backstory on Marketing and AI

Guy Powell

Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the...

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The Backstory on Marketing and AI

Episodes (124)

Yesterday How AI is Shaping Marketing Strategies and Market Research in 2026
Wed Mar 11th How AI Enabled Market Research Is Transforming Marketing Strategy
Mon Mar 9th How AI and Marketing Create Predictable Growth Systems

The Backstory on Marketing and AI

Mar 16, 2026
26 minutes
24 MB

In this episode, we explore the growing influence of AI in marketing and its role in AI-enabled market research. Discover how AI is streamlining marketing efforts, from optimizing ad campaigns to improving customer targeting. Learn how businesses are adapting to AI-driven changes, including mobile optimization and creative testing. Ivan Janku of Digital Rocket Ads shares insights into using AI for scaling businesses, with real-world examples that show how AI is making a significant impact. Tune in to learn how you can integrate AI into your marketing strategy and stay ahead in a rapidly evolving industry.<...

The Backstory on Marketing and AI

How AI is Shaping Marketing Strategies and Market Research in 2026

Guy Powell

00:00 -26:00