IA Forward

Shane Tatum and Tonya Lied

The Independent Insurance Agency Playbook: The insurance business is all about playing an infinite game. Shane, Tonya, and Mike discuss how to play the long-term game of being a successful agent and creating a culture of freedom for yourself.Learn more at www.integrapartnernetwork.com

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IA Forward

Episodes (332)

Yesterday Where Are My Leads? The Truth About Marketing Your Agency
Tue Aug 11th Would You Buy Your Own Agency? Stay Ready to Sell, Even If You Never Do
Tue Aug 4th It's Not the Chicken: The Chick-fil-A Model for Agency Success

IA Forward

Aug 25, 2026
1¼ hours
47 MB

Everyone wants marketing to work immediately: post on social media, send the email, sponsor the event, drop off the donuts, and "Where are my leads?” Shane and Tonya are joined by Campbell Bagshaw to discuss why effective marketing rarely delivers instant results. From social media and networking to referral partnerships and community sponsorships, they break down why consistency, familiarity, and patience matter. Campbell also brings a Gen Z perspective to the conversation, sharing what businesses need to understand about reaching the next generation and why embracing new technology, including AI, matters. Marketing isn’t one and...

IA Forward

Where Are My Leads? The Truth About Marketing Your Agency

Shane Tatum and Tonya Lied

00:00 -01:08:11