POPULUXE

Thomaï Serdari

Populuxe is a podcast, written and hosted by Thomaï Serdari. It explores stories of desire through objects bought, made, found, shared, and cherished. Made in New York City, Populuxe considers the link between desire and luxury based on conversations with a variety of inspired guests.

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POPULUXE

Episodes (43)

Jul 10, 2025 For All Time and Eternity: ROLEX with Pierre-Yves Donzé
Mar 6, 2025 Made of Dreams with James Ferragamo
Jan 2, 2025 Rick's Romance with Urban Life and a Colombo V12 with Rick Cook

POPULUXE

Jul 10, 2025
43¼ minutes
30 MB

Whether you are a collector, hopeful first-time buyer, or simply curious wishing to crack the mystery of ROLEX's success open, you have an ally. Prolific author and business historian Pierre-Yves Donzé released his latest book titled, The Making of a Status Symbol: A Business History of Rolex, published in June 2025 by Manchester University Press. It is expertly researched, accessibly written, and, easily, the definitive historical account of how ROLEX came to be ROLEX. As the minds behind the iconic watch brand have maintained, "if you have already created perfection, why would you strive to innovate?" P...

POPULUXE

For All Time and Eternity: ROLEX with Pierre-Yves Donzé

Thomaï Serdari

00:00 -43:24