Soul & Science: Fast Forward Your Marketing Mind

Mekanism and Jason Harris

Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.

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Soul & Science: Fast Forward Your Marketing Mind

Episodes (150)

Feb 23rd #115: Andrew Rebhun, Chief Marketing & Experience Officer @ CAVA | Why the Best Brands Lead with Generosity
Feb 9th #114: Amazon Senior Global Marketing Executive Winston Warrior | The Dope Professor’s Playbook for Modern Leadership
Feb 2nd #113: Hershey’s CGO Stacy Taffet | Modernizing a Timeless Brand Without Losing the Magic

Soul & Science: Fast Forward Your Marketing Mind

Feb 23, 2026
36½ minutes
0

The hardest part of scaling a brand isn't growing—it's resisting the distractions that pull you away from your core values This week on Soul & Science, Jason Harris is joined by Andrew Rebhun, Chief Experience Officer at CAVA, to explore how a rapidly growing brand maintains its commitment to "spirited generosity.” From his early days at Ford and McDonald’s to navigating CAVA’s impressive growth, Andrew has learned that the most effective marketing strategies prioritize human connection over transactional frequency. They explore the philosophy behind Mediterranean hospitality, how CAVA cultivates customer relationships with a “Love Butto...

Soul & Science: Fast Forward Your Marketing Mind

#115: Andrew Rebhun, Chief Marketing & Experience Officer @ CAVA | Why the Best Brands Lead with Generosity

Mekanism and Jason Harris

00:00 -36:28