That's What I Call Marketing

Conor Byrne

Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top. Hosted on Acast. See acast.com/privacy for more information.

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That's What I Call Marketing

Episodes (186)

Mar 31st S5Ep11: Descript CEO on What Actually Grows A Product.
Mar 25th S5 Ep10: Inside Saatchi & Saatchi, with CEO Claire Hollands
Mar 10th S5 Ep9: Andrew Tindall: The Creative Dividend, How Creativity Drives Profit

That's What I Call Marketing

Mar 31, 2026
40 minutes
18 MB

Laura Burkhauser, CEO of Descript, explains the surprising truth about what actually grows a product. Most marketing advice assumes growth comes from better targeting, smarter funnels, or stronger loyalty. Laura sees it differently. In this episode, we get into what actually drives product growth — and why some of the most widely accepted ideas in marketing and SaaS don’t hold up when you look at real behaviour. From why freemium often fails, to why loyalty doesn’t grow your business (but still matters), to what AI will and won’t change — this is a grounded...

That's What I Call Marketing

S5Ep11: Descript CEO on What Actually Grows A Product.

Conor Byrne

00:00 -40:01