Marketecture: Get Smart. Fast.

Ari Paparo

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Marketecture: Get Smart. Fast.

Episodes (359)

Feb 27th Episode 162: Eric Seufert on the SaaS-pocolypse, Meta’s Manus, and AppLovin’s Social Network
Feb 20th Episode 161: The State of AI with eMarketer’s Nate Elliott
Feb 13th Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association

Marketecture: Get Smart. Fast.

Feb 27, 2026
1 hour
0

Eric Seufert (Mobile Dev Memo) joins Ari Paparo and Eric Franchi for a wide-ranging conversation on the future of apps, AI agents, walled gardens, and the shifting power dynamics in digital advertising. They dive into the so-called “SaaS-pocalypse” and discuss whether AI agents could replace apps entirely. They also discuss Apple’s emerging AI gatekeeping strategy (and what it means for developers), Meta’s acquisition of Manus and the automation of advertising, and AppLovin’s reported ambitions to build a social network from scratch. Along the way, they explore whether independent ad tech can survive in a world dominated by Meta an...

Marketecture: Get Smart. Fast.

Episode 162: Eric Seufert on the SaaS-pocolypse, Meta’s Manus, and AppLovin’s Social Network

Ari Paparo

00:00 -01:05:07