Confessions of a Higher Ed CMO — with Jaime Hunt

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Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education. In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges...

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Confessions of a Higher Ed CMO — with Jaime Hunt

Episodes (113)

Yesterday Ep. 101: Building a Believable Higher Ed Brand
Mar 18th Ep. 100: What Dream School Teaches Us About Trust, Truth and Recruitment
Mar 4th Ep. 99: What AI Search Means for College Marketing

Confessions of a Higher Ed CMO — with Jaime Hunt

Apr 1, 2026
45 minutes
41 MB

Jaime Hunt sits down with Dr. Allison Steinke to unpack what it really takes to build a believable brand in higher education. Drawing from research with CMOs and Gen Z audiences, Steinke introduces a practical framework for brand believability rooted in authenticity, consistency, and emotional connection. The episode challenges traditional enrollment marketing approaches and reframes branding as a co-created, institution-wide effort. If you’re navigating trust, differentiation, or AI in higher ed marketing, this conversation is a must-listen. Guest Name: Allison Steinke, Teaching Assistant Professor at the University of Minnesota’s Hubbard School of Journalism and Mass Comm...

Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 101: Building a Believable Higher Ed Brand

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00:00 -44:49