Customer Data Perspectives

CDP.com

How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you. Learn more at w...

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Customer Data Perspectives

Episodes (9)

Oct 26, 2022 Breaking the Retail Disconnect with Relevancy I Ted Rubin
Sep 28, 2022 Will AI Define the Next Generation of Marketing? I Paul Roetzer, Marketing AI Institute
Aug 17, 2022 Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger

Customer Data Perspectives

Oct 26, 2022
40½ minutes
36 MB

As a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "Retail Relevancy," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Perspectives,” Rubin shares his take on improving the customer experience, what marketers get wrong about retargeting, and how partnering with customer service can lead to more connected customer journeys. Host: Isaac Sacolick, StarCIO Guest: Ted Rubin, Author, Speaker, Social Marketing Strategist Related Reading Learn how to provide an exceptional omnichannel customer experience Explore how to measure and improve the CX with anal...

Customer Data Perspectives

Breaking the Retail Disconnect with Relevancy I Ted Rubin

CDP.com

00:00 -39:31