Performance Marketing Podcast

Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.

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Episodes (16)

May 22, 2023 The SIMPLEST Way to Get Good at Creatives, Copy, in Paid Social (Beginner Friendly) - BENEFITS vs FEATURES | Performance Marketing Podcast | Paid Social | DTC | E-Commerce
Jan 20, 2023 How ChatGPT Helps (and Hurts!) Performance Marketers | Performance Marketing Podcast | E-Commerce | Lead Generation | DTC | Agency
Sep 29, 2022 Marketing Expensive Products (Easy Strategy to Use Now) | Performance Marketing Podcast | Paid Social | E-Commerce | Agency | Media Buying

Performance Marketing Podcast

May 22, 2023
20¼ minutes
19 MB

When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone saying "creative is everything" but you don't know where to start. This simple piece consumer psychology makes ads much more persuasive. Whenever someone sees your ad the first thing they ask is "what's in it for me?" (WIIFM). Most advertisers actually fail to answer that question, which is why most ads get ignored. This podcast shows how to answer that question in a very clear...

Performance Marketing Podcast

The SIMPLEST Way to Get Good at Creatives, Copy, in Paid Social (Beginner Friendly) - BENEFITS vs FEATURES | Performance Marketing Podcast | Paid Social | DTC | E-Commerce

Performance Marketing Podcast

00:00 -20:14