The Commerce Collective Podcast

Flywheel Digital

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of...

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The Commerce Collective Podcast

Episodes (146)

Mon Feb 16th Powering incremental off‑platform media with Instacart’s unique data and audiences
Mon Feb 2nd This Month Above the Fold w/ Patrick Miller - Amazon's "agents versus AWS" strategy, Walmart's AI and assortment bets, & Amazon's grocery pivot
Jan 19th Building for commerce growth now and in the future w/ Jason O'Toole of Hanesbrands

The Commerce Collective Podcast

Feb 16, 2026
25¼ minutes
58 MB

Off‑platform doesn’t have to mean more complexity. Emma is joined by Instacart’s Head of Off-platform Strategy, Adam Silverblatt, to break down how brands can use Instacart’s first‑party data beyond Instacart.com. This looks like building high‑intent audiences, activating them via partners like The Trade Desk, Roku, Pinterest, and TikTok, and closing the loop with sales measurement. They dig into what makes Instacart’s audiences truly incremental, how to avoid double‑paying for the same shoppers, and what brands should be asking every retail media network about incrementality and accountability.

The Commerce Collective Podcast

Powering incremental off‑platform media with Instacart’s unique data and audiences

Flywheel Digital

00:00 -25:17