Limited Supply

Nik Sharma

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re...

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Limited Supply

Episodes (171)

Wednesday S16 E1: The Real Launch Playbook for Founders
Mar 25th S15 E12: How to Actually Start Using AI Agents
Mar 18th S15 E11: How TV is Working for DTC Brands (with Jeff Katz, Head of Emerging Sales at Roku)

Limited Supply

Apr 1, 2026
41¼ minutes
0

Most founders think launching a brand is about logos, packaging, and a Shopify theme. But the ACTUAL hard part? Figuring out why anyone should buy in the first place. In this solo episode, Nik breaks down the bootstrapped zero-to-one playbook for getting a brand off the ground without wasting money on the wrong agencies, bloated tech stacks, or unnecessary complexity. He walks through the real sequence that matters, starting with finding your wedge in a crowded category, then moving into website strategy, landing pages, tech stack, email and SMS, and more. Nik explains...

Limited Supply

S16 E1: The Real Launch Playbook for Founders

Nik Sharma

00:00 -41:16