Healthy Brand with Howie Chan

Howie

My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.

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Healthy Brand with Howie Chan

Episodes (35)

Sep 17, 2024 Ep. 34 How to Bring AI Into Your Healthcare Company & Change Marketing/ Comms Forever
Jul 15, 2024 EP. 33 Turning the Tables: Howie Chan in the Hot Seat on Brand and Branding
Mar 8, 2024 EP. 32 The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust

Healthy Brand with Howie Chan

Sep 17, 2024
1½ hours
42 MB

Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving nature of word-of-mouth marketing and the role of community in building brand loyalty. Chapters: 00:00 Introduction and Overview 01:29 The Power of Communications and Marketing 03:39 The Role of Advanced Word of Mouth 12:20 Enhancing Content Creation with AI<...

Healthy Brand with Howie Chan

Ep. 34 How to Bring AI Into Your Healthcare Company & Change Marketing/ Comms Forever

Howie

00:00 -01:00:28