Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

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Better Advertising with BTR Media

Episodes (113)

Tuesday Inside a $3M Amazon Launch
Apr 28th CTV, Fire TV, and the Funnel You’re Missing
Apr 14th Duke Cannon Keeps It Simple

Better Advertising with BTR Media

May 12, 2026
15¼ minutes
7 MB

Launching a brand on Amazon in 2025 isn’t easy—but it’s far from impossible. In this episode, Destaney and Zach Bican break down how his team scaled a brand from $0 to $3M in ordered revenue in just 12 months—earning a nomination for Most Effective Commerce Media Campaign at The Drum Awards this year. If you think Amazon is too saturated or too expensive to launch on, this episode challenges that. Connect with Zach on Linkedin: https://www.linkedin.com/in/zachary-bican/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney...

Better Advertising with BTR Media

Inside a $3M Amazon Launch

Destaney Wishon and Justin Nuckols

00:00 -15:18