The Art of Sway

Danielle Wiley, Sway Group CEO

Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "The Art of Sway" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

The Art of Sway

Episodes (152)

Yesterday Episode 83: The Art of Sway + Maverick Mindshare: Agency Structure and Roles in Influencer Marketing
Mon Oct 5th Episode 82: The Art of Sway + Maverick Mindshare: Are They Influencers or Creators? Do We Care?
Sep 28th Episode 81: The Art of Sway + Maverick Mindshare: Influencer Marketing Industry Terminology Debates

The Art of Sway

Oct 12, 2026
24¼ minutes
22 MB

In this episode, Danielle Wiley and Casey Benedict explore the structure of influencer marketing agencies, the importance of internal champions, and how cross-department collaboration enhances campaign success. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Art of Sway

Episode 83: The Art of Sway + Maverick Mindshare: Agency Structure and Roles in Influencer Marketing

Danielle Wiley, Sway Group CEO

00:00 -24:16