The Media Leader Podcast

The Media Leader

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.

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The Media Leader Podcast

Episodes (218)

Mar 30th What UM has learned from a year of Full Colour Media — with Susan Kingston-Brown
Mar 23rd Can GB News scale its advertising business? With chief revenue officer Ross Sergeant
Mar 16th How the BBC will fulfill its remit as global streaming giants encroach — with BBC iPlayer's Kerensa Samanidis

The Media Leader Podcast

Mar 30, 2026
43 minutes
39 MB

Last year, UM unveiled a new global omnichannel media planning proposition: Full Colour Media. The approach, underpinned by a custom body of research developed in partnership with the University of Oxford’s Said Business School, seeks to move against the grain of generic, algorithm-driven media planning and towards a recentring of brand-driven advertising. Since the debut of the proposition, UM has gone through a period of continued change as its parent, Interpublic Group, was acquired by Omnicom Group at the end of last year. Susan Kingston-Brown is the global brand president for UM Wo...

The Media Leader Podcast

What UM has learned from a year of Full Colour Media — with Susan Kingston-Brown

The Media Leader

00:00 -43:01