ProfitLed Podcast

Melissa Kwan

Most startup advice is built around venture capital, hypergrowth, and unicorn exits. ProfitLed is for the rest of us. Hosted by Melissa Kwan, 3x bootstrapped founder and CEO of eWebinar, ProfitLed explores what it's really like to build a company on your own terms, without an abundance of resources and friends in high places. Season Three goes beyond strategy as we explore the intersection of Passion, Profit, and Purpose and what happens when founders evolve and come into financial success.If you're building something real, this one's for you. *Connect with Melissa at melissakwan.com**Brought to you by eWebinar.co...

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "ProfitLed Podcast" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

ProfitLed Podcast

Episodes (49)

Yesterday 3 People, $4.6m Bootstrapped to Exit | Esben Friis-Jensen, S3E5
Wed Jun 10th The Price for €20M in 4 Years | Chris Erler, S3E4
May 27th Bootstrapped 20 Years to Life Changing Exit | Simon Swords, S3E3

ProfitLed Podcast

Jun 24, 2026
41¾ minutes
27 MB

Esben Friis-Jensen spent seven years building Cobalt, a VC-backed cybersecurity company with four co-founders, $37 million raised, and over 200 employees. He left without a financial outcome. Then he built Userflow, a no-code onboarding tool, as the complete opposite: bootstrapped, three people, no meetings, no VC. It grew to $4.6 million in revenue and sold in a deal reported to be over $60 million. In this episode, Esben and I get into what those years at Cobalt taught him about the relationship between effort and reward, why he and his co-founder chose to pay themselves first instead of reinvesting everything back...

ProfitLed Podcast

3 People, $4.6m Bootstrapped to Exit | Esben Friis-Jensen, S3E5

Melissa Kwan

00:00 -39:55