Service MVP Sales Training Podcast with Joe Crisara

Service MVP

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.

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Service MVP Sales Training Podcast with Joe Crisara

Episodes (176)

Jul 13th The Secret Behind 3 Million Lights Installed: Bill Frey’s Service Success Formula | Bill Frey of Illuminating Design
Jul 10th Why Good Plumbers Give You Options | Ed Sarkisyan of Dropstars Plumbing
Jul 2nd Why Technicians Diagnose Equipment But Miss the Client

Service MVP Sales Training Podcast with Joe Crisara

Jul 13, 2026
26 minutes
18 MB

In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Bill Frey, founder and president of Illuminating Design in Atlanta, Georgia. What started as an unexpected opportunity in the holiday lighting industry became a lifelong passion for Bill. Today, his company creates stunning outdoor lighting solutions that enhance curb appeal, improve safety, and bring communities together through unforgettable experiences. Bill shares how he grew his business by focusing on process, customer relationships, team culture, and innovation. What You'll Learn: ✅ How Bill accidentally discovered his passion for outdoor lighting

Service MVP Sales Training Podcast with Joe Crisara

The Secret Behind 3 Million Lights Installed: Bill Frey’s Service Success Formula | Bill Frey of Illuminating Design

Service MVP

00:00 -26:05