The Soulbrand Podcast

Alex Stockdale

Welcome to The Soulbrand Podcast - conversations on branding, identity, and building a business with soul.This podcast is for heart-led, holistic service pros who want more than a 'cute' brand. It’s for those who want to build a Soulbrand - a brand that speaks to your soul, your client’s soul, and has a soul of its own.Inside, we’ll chat about branding, identity, messaging, and soul-led business strategy - helping you build a brand your audience can feel, see themselves in, and deeply connect to. Because when your brand resonates on a soul level, it stops feelin...

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The Soulbrand Podcast

Episodes (140)

Feb 26th Soul Series #2: What your soul clients need you to know 💌
Feb 10th Soul Series #1: Becoming a Soulbrand (and why this changes everything) 💓
Jan 27th Bringing your brand into alignment in 2026

The Soulbrand Podcast

Feb 26, 2026
31½ minutes
21 MB

In this episode of The Soulbrand Podcast, we’re talking about your soul clients - the people who don’t just buy from you, but deeply resonate with you. I’m unpacking what a soul client actually is (and isn’t), why they’re not persuaded by tactics alone, and what they truly need to see in your brand to trust, connect, and say yes. From emotional safety and recognition to values alignment and depth over performance, we explore why brands that feel meant to be create stronger loyalty and easier sales. If your brand looks good but isn’t quite conv...

The Soulbrand Podcast

Soul Series #2: What your soul clients need you to know 💌

Alex Stockdale

00:00 -30:36