Demand by Omni Lab

Omni Lab

The Demand Podcast is for B2B SaaS marketers & demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "Demand by Omni Lab" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

Demand by Omni Lab

Episodes (54)

Sep 22, 2025 EP 54 - How Spellbook Pivoted and 20x'd since Q1 2023 with Kurt Dunphy @ Spellbook
Jun 26, 2025 EP 53 - How B2B Brand Can Grow on LinkedIn with Alex Boyd @ Aware
Jun 23, 2025 EP 52 - How to Launch a Brand Marketing Campaign with Alex Mospanyuk @ Luminous

Demand by Omni Lab

Sep 22, 2025
44½ minutes
30 MB

In this episode of Demand, host Jonathan Bland sits down with Kurt Dunphy, the driving force behind Spellbook - the AI-powered legal companion that's revolutionizing how commercial lawyers work. Kurt shares the remarkable story of how Spellbook achieved 20x growth since Q1 2023 through a strategic pivot in their approach to AI and branding. Discover how Spellbook transformed from a promising legal tech solution into an indispensable AI companion for commercial lawyers worldwide. Kurt candidly discusses the challenges of aligning his team during the pivot, the stress of making bold strategic decisions, and the unexpected wins that followed...

Demand by Omni Lab

EP 54 - How Spellbook Pivoted and 20x'd since Q1 2023 with Kurt Dunphy @ Spellbook

Omni Lab

00:00 -43:34