The 30 Percent Podcast

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

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Episodes (169)

Wednesday Episode 175 | The F is for Photography
Mar 25th Episode 174 | Boots on the Ground Journalism
Mar 18th Episode 173 | Nepologist

The 30 Percent Podcast

Apr 1, 2026
1½ hours
147 MB

A week of being outside leads us to talk about Odunsi the Engines visual screening, his performance and what makes Kenya a good hub for artists debuting music (5:42), Then a recap of the Industry Social Event (24:03). Finally, a suggestion was made to label Kenyan music across genres as "Genge" music (33:12). We then wrap up the episode with new music review (48:45). Intro: Caleb Awiti - "I Can't Change Time" produced by Caleb Awiti Pick of the Week: Bien, Alikiba - "Finale" produced by Hendrick Sam, Abbah To bring more awareness to th...

The 30 Percent Podcast

Episode 175 | The F is for Photography

The 30 Percent Podcast

00:00 -01:04:25