You Don't Know Vietnam

Ian Paynton - We Create Content

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "You Don't Know Vietnam" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

You Don't Know Vietnam

Episodes (68)

Mar 31st E68: The 9 cultural truths your brand MUST master to get started in Vietnam
Mar 3rd E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room
Feb 10th E66: Building a life in Vietnam: identity, business, and the search for home

You Don't Know Vietnam

Mar 31, 2026
37¾ minutes
25 MB

You know the score! Vietnam is one of the fastest-growing markets in the world right now. But most global audiences and brands still don’t understand how it actually works. Sure, they see the headlines, but it's a difficult place to immediately understand from the outside. How to actually understand life on the ground? In this episode, Ian Paynton is joined by Huy Nguyen, CEO of Pencil Group, a network of cultural marketing agencies that looks at Vietnam through a different lens: not as a market, but as a set of communities, values, and behaviours that shape everything from de...

You Don't Know Vietnam

E68: The 9 cultural truths your brand MUST master to get started in Vietnam

Ian Paynton - We Create Content

00:00 -35:55